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503 companies monitored
12,842 documents processed
97% source coverage
Last updated May 19, 2026 9:35 AM ET

McDonald's Corporation (MCD)

Global quick-service restaurant franchisor with company-operated and licensed restaurants.

NYSE·Consumer Discretionary·Restaurants·Market cap $205B·Next earnings Jul 27, 2026
Medium confidence · 73
Price
$286.64
-0.1 %
5D -0.8% · 20D +1.2%
Overall Sentiment
52
-2.1 pts
45th percentile vs SPY · z-score -0.4
Sentiment Momentum
42
-3.0 pts
Digital loyalty and unit economics
Risk Language
58
+4.4 pts
Traffic sensitivity and low-income consumer pressure
News Volume
60
0.0 pts
Abnormal volume score 50
Narrative Shift
51
-13.0 pts
Primary topic: Consumer demand weakness
Price-NLP Divergence
28
-1.3 pts
Highlights where language and price action moved in different directions.

What Changed?

Data window 5D · 3 evidence documents

Medium confidence · 73
Current narrative

MCD sentiment weakened over the last five sessions as source language around digital loyalty and unit economics was offset by risk-language acceleration.

Previous narrative

The prior baseline was less differentiated, with lower topic momentum and fewer high-importance documents tied to consumer demand weakness.

Positive drivers

Digital loyalty and unit economics

Negative drivers

Traffic sensitivity and low-income consumer pressure

Emerging topics

Margin pressure, Consumer demand weakness, Demand weakness and promotional intensity

Contradictory signals

Source agreement is generally aligned with price and topic momentum.

Signal Time Series
Selectable overlays with source-backed confidence context

Topic Drivers

Topic-level sentiment, momentum, intensity percentile, risk level, source count, summary, and top source.

TopicCategorySentimentMomentumIntensityRiskSourcesSummaryTop source
Margin pressureFinancial Performance327786th pctRisk 78112Margin-risk language accelerated in consumer discretionary and autos, with sources citing pricing actions, promotions, and weaker mix.src-TSLA-1
Consumer demand weaknessRisk Theme367484th pctRisk 78105Consumer demand weakness is concentrated in discretionary baskets, apparel, quick-service traffic, and housing-linked categories.src-NKE-1
Demand weakness and promotional intensityFinancial Performance307988th pctRisk 7821Weak demand and promotional language expanded after channel checks, with uncertainty around timing of product-cycle recovery.src-NKE-1

Source Evidence

Select any source to inspect summary, excerpt, metadata, reliability, and NLP contribution.

PublishedSource typePublisherTitleSentimentRiskTopicsImportanceNoveltyReliabilityNLP contribution
May 18, 9:40 AMEarnings TranscriptS&P Capital IQ TranscriptMcDonald's Corporation: language monitor flags consumer demand weakness as primary driver48Risk 56Consumer demand weakness, Digital loyalty6340High+3.8
May 18, 5:40 AMAlternative DataCard Spend PanelMCD evidence update: Traffic sensitivity and low-income consumer pressure52Risk 64Consumer demand weakness, Digital loyalty6043High-10.2
May 18, 1:40 AMNewsBloombergMCD cross-source read-through for Restaurants56Risk 56Consumer demand weakness, Digital loyalty5746Medium+3.8

Event Timeline

Narrative changes around earnings, filings, regulatory events, product updates, and market catalysts.

No event markers in this data window.
Peer Signal Comparison
Company versus sector peers on sentiment, risk, and confidence

Peer Table

Sector average sentiment 48 · SPY average sentiment 60

TickerSentiment5D changeRiskNews volumePrimary topicRegulatory riskConfidence
AMZN75+5.7 ptsRisk 4776Cloud demandBaselineHigh confidence · 85
TSLA33-12.4 ptsRisk 8195Margin pressureElevatedMedium confidence · 72
HD46-4.3 ptsRisk 6463Consumer demand weaknessBaselineMedium confidence · 74
NKE35-10.2 ptsRisk 7674Consumer demand weaknessBaselineMedium confidence · 70
MCD52-2.1 ptsRisk 5860Consumer demand weaknessBaselineMedium confidence · 73

Active Alerts

Ticker-specific alert feed with source count, driver, suggested workflow, status, and confidence.

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